Great advertising and creative content is delivered through a delicate balance of art and science. The truth is that a scientific approach can do an OK job by playing the numbers game but brands that do OK jobs get lost in today’s world of fragmented media channels and equally fragmented media consumption behaviour. Any brand that wants to rise above the clutter needs to create content and advertising that delivers impact everywhere whilst retaining a clear integrated identity. This can only be achieved through clear brand propositions, strong creative briefs, an innate understanding of the nature of the channels and platforms available and a confident approach to evaluating creative development.
Durex was changing the way consumers perceived condoms on a journey towards becoming a brand that delivered ‘better sex’. To launch the first delay condom it was important to behave differently versus traditional advertising. We took a resolutely British approach to copy and tone and chose a pervasive medium to create some controversy. Kudos to Mccann-Erickson Manchester for the work.
THE VALDE BOOT
When you’re a small fish in a very big pond creating cut through on a budget is important. Reebok needed to create content that could create opportunities to add a viral quality and drive editorial. The Valde power boot launch was created to deliver value in PR, online, social media and also support grassroots activation.
This shoot was attended by key UK & European tabloid & sports press who interviewed Thierry live. Reebok’s youth ambassadors who had been hand selected over the previous season were also in attendance to meet their hero, witness what it’s like to be behind the scenes at a major marketing initiative and take part in their own photo shoot. This event would fuel local marketing and social media initiatives and ultimately create a piece of content that with its tongue firmly in its cheek delivered the new boot proposition simply and effectively.
Produced & Directed by Ben Jones
Giggs & Henry
Chances like this come along once in a lifetime – your two leading soccer ambassadors are preparing to square up to each other in the final of club soccer’s greatest championship, the UEFA Champion’s League. We knew that both players were approaching the end of their careers and rather than shy away from that fact we decided to have fun with it and illustrate the confidence that only legends of the game can possess. Another fantastic piece of work from Ben Jones
FORM are a fantastic not for profit arts organisation who are dedicated to fostering a state of creativity in Western Australia. They were about to launch Perth’s first ever major urban art event bringing 45 artists from across WA, Australia and the world to Perth to create 30 murals designed to stimulate public environments. With such a visually rich event and such a great roster of quality artists it was essential to create a visual trailer to showcase what was to come. Video produced by Alice Ross at Periscope Productions